Artane Partners - Brand Kit

01 / Logo

Logomark

The Artane Partners monogram combines the letters A and P into a single, refined mark. It draws from classical serif typography - reflecting the firm's heritage in institutional finance and placement advisory.

Black

White

Brand Blue

Clear Space

Maintain a minimum clear space equal to the height of the "P" crossbar around all sides of the mark. This ensures the logo reads cleanly in any context.

02 / Color

Color Palette

A restrained palette built around Midnight as the primary brand color. Accent Blue provides interactive contrast while neutral tones give structure.

Primary

Midnight

#0F1829

RGB 15, 24, 41

Accent Blue

#0E4FF5

RGB 14, 79, 245

Slate Blue

#4A7FB5

RGB 74, 127, 181

Neutrals

Black

#000000

RGB 0, 0, 0

Gray

#505050

RGB 80, 80, 80

Gray Mid

#8E8E93

RGB 142, 142, 147

Off White

#F7F7F5

RGB 247, 247, 245

White

#FFFFFF

RGB 255, 255, 255

Blue Tints

Blue 60%

rgba(14, 79, 245, 0.6)

Blue 20%

rgba(14, 79, 245, 0.2)

Blue 10%

rgba(14, 79, 245, 0.1)

03 / Typography

Type System

Two typefaces form the core of the Artane Partners identity. Benne provides warmth and distinction in headlines. Instrument Sans handles everything else with clarity and precision.

Benne - Display / Headlines Google Fonts

Institutional Capital
Advisory

Connecting exceptional fund managers with the right institutional investors.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%&*()

EB Garamond - Logo / Brand Name Google Fonts

Artane Partners

Used for the logotype, navigation brand name, and formal headers. Set in bold weight with generous letter-spacing (0.06 - 0.08em) and uppercase treatment.

Regular 400 Medium 500 Semibold 600 Bold 700

Instrument Sans - Body / UI Google Fonts

Clean. Modern. Precise.

Artane Partners is a placement agent and capital advisory firm based in Dublin, focused on connecting exceptional fund managers with institutional investors across the GCC, Europe, and beyond.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 !@#$%&*()

Regular 400 Medium 500 Semibold 600 Bold 700

04 / Usage

Guidelines

Consistency reinforces trust. These rules ensure the Artane Partners brand is represented correctly across all touchpoints.

Do

Use the monogram on white, off-white (#F7F7F5), or dark (#0F1829) backgrounds
Maintain clear space around the logo equal to the crossbar height
Use Midnight (#0F1829) as the primary color for buttons, headers, and key UI elements
Use Accent Blue (#0E4FF5) for links, info states, and interactive highlights
Set the brand name in EB Garamond Bold, uppercase, with 0.06-0.08em tracking
Use Instrument Sans for all body copy and UI text
Pair Benne headlines with Instrument Sans body text

Don't

Place the logo on busy photographic backgrounds without a container
Stretch, rotate, or distort the monogram
Use brand blue as a large background fill (reserve for accents)
Mix serif fonts - pick Benne or EB Garamond, not both in one layout
Use the circular mark where the full monogram fits
Apply drop shadows or effects to the logomark
Set body text in anything other than Instrument Sans

05 / Tokens

Design Tokens

CSS custom properties used across all Artane Partners digital products. Copy these directly into your stylesheets.

/* Artane Partners - Design Tokens */
:root {
  /* Primary */
  --primary: #0F1829;
  --primary-hover: #1a2d45;

  /* Accent */
  --accent-blue: #0E4FF5;
  --accent-blue-60: rgba(14, 79, 245, 0.6);
  --accent-blue-20: rgba(14, 79, 245, 0.2);
  --accent-blue-10: rgba(14, 79, 245, 0.1);
  --slate: #4a7fb5;

  /* Neutrals */
  --black: #000000;
  --gray: #505050;
  --gray-mid: #8E8E93;
  --gray-bg: #f7f7f5;
  --white: #ffffff;

  /* Typography */
  --serif: 'Benne', serif;
  --garamond: 'EB Garamond', serif;
  --sans: 'Instrument Sans', sans-serif;

  /* Layout */
  --mw: 1320px;
  --ease: cubic-bezier(.44, 0, .56, 1);
}